Three owned brands, each with its own segment, price tier and proven sell-through. Spartan the everyday anchor, Rizz the premium line, LiT the light-up range across three continents. Equity you can range with confidence.
Over 1 million bicycles sold.
The everyday brand: bright, accessible and built for first-ride to enthusiast. In market since 2009, it now spans bikes, scooters, skates, protection and helmets, and anchors the portfolio with the broadest range and deepest retail history. Sold across the Middle East & Africa.
The high-end line, flying off the shelf.
Where Spartan is bright and everyday, Rizz is premium: considered design in muted, grown-up tones for the shopper who buys on style. Launched in Toys R Us UAE and selling at pace, it has expanded from cycles into scooters, tricycles and helmets, each performing to the same standard.
Lights on. Sales up. Three continents in.
LiT earns its own name, not a trim level. Its signature light-up feature runs across the entire range, and while others now copy it, LiT was there first and keeps moving. In its third year with constant new development, it's live across South America, the GCC, South Africa, Ukraine, Romania and Turkey.
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